{"post":{"data":{"id":"24845","type":"post","attributes":{"title":"project negg","authors":null,"publisher":null,"id":24845,"created_at":"2020-12-17T00:47:42.937Z","updated_at":"2020-12-17T00:47:51.898Z","plugins":"{}","slug":"gyezgs-project-negg","form_url":"/posts/gyezgs-project-negg","body":"

It has been a long time since we’ve done a guerrilla marketing campaign. Back when Fanny was on the team, we fliered Berkeley campus. The best place to put fliers is in the bathroom stall, on the inside of the door.

Sunday is Easter. I got a bunch of eggs, a couple hundred. I want to hide them all throughout Manhattan. This is Project Negg.

Project Negg has three goals.

give the negg hiders a memorable experience
put a smile on a stranger's face
expose each negg finder to jelly

What are neggs? For us, Neggs are hollow plastic eggs when opened contain a surprise. For this project the surprise will be a question about science.

The negg finder's mission is to gift this negg to his or her most valued scientist friend. The scientist friend emails the answer to the riddle to neggs@experiment.com and we will deliver to them a valued prize by bike courier. One negg finder will win one Benjamin bill. There are four hundred neggs scattered around Manhattan.

That is Project Negg.

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project negg

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